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Did you know that many people are so reclusive that they could go an entire day without speaking to another living soul? That their information, their interaction, their connections with people all come online. Many of these people are vast … Continued

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Find Your Yoga Marketing Skill

I recently spoke with a yoga instructor who was lamenting the state of her business.  She didn’t have enough students, and felt helpless when it came to promoting her studio. “I just have no talent for marketing,” she said. I … Continued

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What is Yoga Like?

What’s it like?  When it comes to marketing something like yoga, this common question is something you must be prepared to answer.  And it’s not as easy as you’d think. Imagine the person who has no idea about yoga.  You … Continued

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The Loss of a Yoga Marketing Legend

Today, we at Yoga Marketing 360® acknowledge a really terrible loss.  Trevor Tice, the founder of CorePower Yoga, died at the age of 48. Trevor was a pioneer in yoga marketing.  He was one of the early instructors who moved … Continued

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Turning Love of Yoga Into a Business Plan

One of the struggles yoga instructors deal with is turning their love for a compassionate, holistic, practice into a competitive, revenue creating business. It’s not an easy thing to do.  Yoga didn’t originate as a service that was meant to … Continued

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Overpriced Yoga

You might not think it at first, but it may be that the best way to reach your yoga marketing target audience is to be overpriced.  The most expensive yoga studio around, beyond what the difference in services or ambiance … Continued

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Use Social Media to Market Your Yoga Studio

The Yoga Journal asks an interesting question:  Can You Effectively Teach Yoga Through Social Media? The conclusion is that while you can provide some visual instruction and initiate a connection through social media, it’s not possible to fully give a … Continued

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Don’t Argue With Yoga Non-believers

There is a huge, untapped market in the yoga industry. It starts with men.  Twice as many women as men practice yoga,  and that number is optimistic.  Other recent survey’s found that over 80% of regular yoga studio participants are women. … Continued

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Yoga Marketing & Optimism

Carol came to Yoga Marketing 360® ready to build out a new studio in the Portland area.  Her goal was be a top studio with 6 instructors and full schedules. We talked about search marketing and SEO, explaining the strategy, … Continued

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The Luxury Yoga Studio

You’re looking for a new twist – and a new audience – for your yoga studio marketing, so you decide to go for the luxury route. You present all the amenities for comfort, luxury, and style so you can target … Continued

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Yoga: No Men Allowed?

I’m a guy interested in trying out yoga. So I start surfing around on the web to get some information and insight.  With content ranking on many topics, it’s hard not find yourself on the Yoga Journal website. I peruse … Continued

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