Why social media management?
Social media management is a great way to increase social engagement with your brand. We will post daily content on your social media platforms as well as interact with your followers. The goal of our posts will be to engage your followers on a consistent basis and create more visibility and loyalty to your brand. In a nutshell, rather than you taking the time to manage your brand’s social media or hiring a full-time employee to do this, we do it for you!
Spend your valuable time running your business and
let us take care of growing your social presence!
Types of Things Included:
Packages and Prices
Manage 1 platform of clients choosing
Manage 2 platform of clients choosing
Manage 3 platform of clients choosing
Instagram and/or Pinterest management is $1500/mo + $100/mo per additional platform as it is more complex and requires more time.
What is Social Media Management (SMM)?
What do we do?
Design and create content for a business’ social media platform(s).
Post all content in a consistent way (daily) and format for the benefit of Google, other search engines, and users.
Follow, like, and interact with other pages and communities.
Communicate with business owners to best and most effectively articulate the branding, messaging, and goals of that business, all while building a community.
Track all analytics to show clients how we are doing across their social media platforms.
What do you get?
What is our strategy?
One post per day, per platform (with the exception of Instagram & Pinterest which include 5-10 pins/posts per day).
Building a community of followers and supporters.
Proving to your followers why they should give your brand their attention.
In managing a client’s Facebook, our strategies reflect the individual business’s goals. However, in a general sense, Facebook is best used to gain top-of-mind awareness among possible consumers, as well as brand recognition and following. We have found that posts do the best and get the best reach/interaction if they:
- Are kept to a 40-140 character limit (the shorter, the better).
- Include an image, video or link
- Are relatable, useful and engaging
- Are positive
- Provide information
- Do not push sales as the first order of business
- Create a customer buy-in
In managing a client’s Google+, our strategies reflect an effort to maximize a business’s professional presence. While we aim to engage the user, the primary focus of Google+ is to find, rate, and review businesses, so our focus has to remain on promoting the business as a whole. We have found that posts do the best and get the best reach/interaction if they:
- Are relatable or useful content
(either inbound or outbound links)
- Include and image or video
- Utilize relevant hashtags
- Utilize "hot-topics"
Building out circles
Part of successfully managing Google+ pages includes joining circles and communities and posting within those communities. The types of circles and communities that we want to follow need to make sense for the client’s business. As an example, for a client who owns a gym, we would find other pages and communities related to health and fitness but not competitors.
In managing a client’s Twitter, our strategies reflect an effort to maximize engagement and visibility. Because of Twitter’s heavy emphasis on using hashtags to project content to the masses, it is important the business follows this strategy when marketing. We have found that the posts that get the most engagement include:
- An image, link or video
- A trending hashtag
- A catchy phrase or call to action
- Proper grammar
- Shortened URLs
In managing a client’s Pinterest, our strategies reflect an effort to build a community of users who have similar interests. We want to maximize engagement and visibility. We aim to answer questions people have about our client's products/services before they ask the question. In addition to posting about our client's product/service, we want to build content on our boards that are related to, but not identical to, their product/service. We want to categorize posts on different boards that people who may be following their board might also be interested in. We aim to have many different boards (catagories) to post and share about. We have found that Pinterest clients do the best when:
- We create at least 5-10 pins a day about products that link back to the website (inbound pins)
- We share at a least 5-10 pins from other pinners that are related to topics that the business’ community will be interested in.
- We follow EVERY follower who follows us, everyday
- We like at least 25 pins a day from other pinners.
- We create diversity in the kinds of posts we are sharing and posting
Instagram is a whole new animal! Our strategy is much more visual than the other platforms and will include 5-7 posts a day.
Images: Images that follow the rule of thirds tend to be the most appealing! (The subject should only take up 2/3rds of the image)
Videos: Videos up to 60 seconds can be shared on Instagram. The cover frame of the video and the first five seconds are essential for encouraging engagement.
Captions: Keep them short, use attention grabbers, and USE HASHTAGS!
Tags: Tag people or businesses if you use their quotes, products, or mention something that is relevant to them!
Activity: Send PMs to people who engage in your content! Comments should always be conversational and not product/service pushy. Contests are a great way to increase audience engagement, as well as user-generated content, and questions!
Things to focus when posting: When posting for a brand, it is important to really emphasize the versatility and appeal of their products. Get creative with your posts, utilize branding, and get the details right!
What do we need from you?
Your BIG IDEAL!
What we need to remember.
Need Social Media Ad Management?